What’s Old is New Again…
Read how BeSpoken PR used the 100th Anniversary Celebration of Pyrex to drive product sales and increase website traffic for a new lifestyle brand.
When Pocono Modern launched its online retail store, they were looking for ways to promote their products and build a customer base for their new line of mid-century inspired home goods. They enlisted the expertise of BeSpoken PR to secure product reviews in the magazines where their target audience existed.
When evaluating the product line, Bespoken PR felt that one product in particular jumped out: The Vintage Pyrex Poster. The design featured a stack of colorful Pyrex mixing bowls made popular in the 1950’s. Nostalgia was the emotional connection that became an effective pitch to Gift Guide Editors for reviews.
Bespoken also recognized that the Pyrex brand would be celebrating its 100th Anniversary that year. They implemented an associative pitch strategy that linked the poster to the anniversary news, which resulted in a successful coattail effect.
Soon product reviews were featured in such national publications as Food Network Magazine, HGTV Magazine, Martha Stewart Living Online, Family Circle Magazine, Real Simple, and many more.
The impact from these reviews generated thousands of poster sales and introduced new customers to the Pocono Modern brand. It also established relationships with media outlets and editors that would be used to secure future press when new products were introduced. As a result of the their success in the retail space, the company is now expanding and relaunching their line in the near future to serve a much larger audience.